TikTok is one of the pretty atypical social media apps that use for entertainment purpose as well as brands uses it to excelled their online presence worldwide. With almost 850 million active users, the majority of businesses are vying to create amusing and stimulating TikTok marketing efforts to achieve success.
No doubt, TikTok is blowing up! If you are a TikToker or thinking of becoming one, then you surely wondered how to gain a large audience for your content. And the most important question you will ask yourself is “what is the best time to post on TikTok?”
Due to the rapid growth of TikTok, getting on TikTok and posting a video at the right time are the two main dilemmas that everyone trying to solve. And you’re not the only one who is trying to get rid of these two puzzles. The truth is that it might be challenging to choose the ideal time to post information on social media. Every social media platform has different criteria and ideas to progressively manage the profiles.
According to Kepios analysis, the number of internet users have almost doubled. In 2012, it was recorded at 2.18 billion and in 2022 it was recorded 4.95 billion users worldwide.
Source: DataReportal
As you know the trends are changing regularly, and managing your post with consistent shifts is not easy. It is a fact that just because you get a lot of likes and followers for a particular kind of content at a particular time of the day, it doesn’t mean that what you publish next will become popular.
So, the question is how do you find the best time to post on TikTok? And how you can maximize your reach on your content? This blog is designed to help you out in managing or posting your TikTok post properly. Here you will learn the right time to post your content on TikTok for your audience. This will surely help to grow your audience.
Overall Best Time to Post on TikTok
So, for your ease, here is the complete chart where you read the best time to post on TikTok and garner the attention of your huge followers. Those who wonder about how they find the best time to post on TikTok? And how do they maximize their content creation strategy to draw a larger following? Here you go!
Deciding a single best time is the most difficult thing ever and can be tricky as well. But after an in-depth evaluation of 100,000 posts, it has been analyzed that the best time to post on TikTok is;
Best Time to Post On TikTok
All time is expressed in EST, you should ignore the sectors;
- Monday – 6:30 AM, 10:00 AM, or 10:15 PM
- Tuesday – 1:30 AM, 3:30 AM, or 9:00 AM
- Wednesday – 6:00 AM, 8:00 AM, or 11:00 PM
- Thursday – 9:00 AM, 12:00 AM, 7:00PM
- Friday – 5:00 AM, 1:30 PM, 3:00 PM
- Saturday – 10:45 AM, 7:00 PM, 8:00 AM
- Sunday – 6:45 AM, 8:00 AM, 4:00 PM
Globally Best Times to Post on TikTok
Eastern Standard Time
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Tuesday |
| 06:00 AM | 05:00 AM | |||||
| 06:30 AM | 01:30 AM | 06:45 AM | ||||
| 09:00 AM | 10:45 AM | |||||
| 01:30 AM | ||||||
| 10:00 AM | 03:30 AM | 08:00 AM | 12:00 AM | 08:00 AM | ||
| 03:00 PM | 07:00 PM | |||||
| 09:00 AM | ||||||
| 10:15 PM | 11:00 PM | 07:00 PM | 08:00 AM | 04:00 PM |
- People check their TikTok profiles and newsfeeds multiple times all throughout the day
- Tuesday and Saturday are considered the best time to post videos weekly
- The starting days of the week seem to be better
When Is the Worst Time to Post on TikTok?
According to some resources, there are some of worst times to post on TikTok are;
- 05:00 PM, 06:00 PM, & 09:00 PM every day of the week
- 10:00 AM to 3:00 PM on Wednesday to Sunday
- 12:00 AM to 04:00 AM Monday through Friday
- After 09:00 AM on Tuesday
Best Time to Post On TikTok By Regions
As you know to post on TikTok there are certain best times to publish your content similarly, on TikTok there are dozens of studies in which it is mentioned that there must be an ideal time to post on TikTok. Even the best time to post on TikTok by region is also effective. According to some studies, posting videos at 9 AM Tuesday, 12 AM Thursday, and 5 AM Friday is the BEST time to post on TikTok.
► Best Time to Post on TikTok Australia
The best time to post on TikTok in Australia along with the days are;
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| 6 am | 2 am | 7 am | 9 am | 5 am | 11 am | 7 am |
| 10 am | 4 am | 9 am | 12 pm | 1 pm | 7 pm | 9 am |
| 10 pm | 9 am | 11 am | 7 pm | 3 pm | 8 pm | 4 pm |
► Best Time to Post on TikTok Philippines
The peak time to post TikTok videos in the Philippines, let’s check the chart below;
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| 3.30 pm | 11.30 am | 4.30 pm | 6.30 pm | 2.30 am | 7.30 pm | 3.30 pm |
| 7.30 pm | 1.30 pm | 5.30 pm | 9.30 pm | 10.30 pm | 4.00 am | 4.30 pm |
| 7.30 am | 6.30 pm | 8.30 am | 4.30 am | 12.30 am | 5.30 am | 2.00 am |
► Best Time to Post on TikTok USA
In the USA, check out the best time to post on TikTok shorts and videos along with the peak day to post.
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| 6 am | 6 am | 2 am | 8 am | 5 am | 11 am | 7 am |
| 10 am | 8 am | 4 am | 12 pm | 1 pm | 7 pm | 8 am |
| 11 pm | 11 am | 9 am | 8 pm | 3.30 pm | 9 pm | 5 pm |
Interesting Stats about TikTok
- It is interesting enough that the demographics of Instagram and TikTok are entirely different. When you talk about Instagram the largest age group is from 18 to 34 years old, whereas TikTok is used by the age group of 15 – 25 years old people who had entirely different lifestyles.
Source: Statista
- In some research, it has been revealed that TikTok is not only for Millennials. If you don’t know who are Zillenials, then they are the hybrid between Generation Z and millennials.
- In the U.S., females are more dominant on TikTok. Almost 61% of active users on TikTok are females and males just about 39%.
- Most of the TikTok users are based in China with over 600 million active users on a daily basis.
- TikTok has 1 billion downloads on the Google play store.
- Almost 5 million active users are based in the United States.
- 63% of highly successful ads run through TikTok and give the right message to the audience. And it is found that TikTok ads with an intriguing and emotional message show the overall best performance.
How To Find Out the Best Time to Post On TikTok?
Everything has some specific time and date that you should consider. Same as uploading a video on TikTok you have to know the best time to post on TikTok. Here are the tips to find the best time on TikTok;
- Checkout your targeted audience and where they are located
- Switch to the TikTok Pro account
- At what time your most followers are active
- Which type of your post received more engagement
- Measure the performance of your content
- Evaluate your content performance over time
- Check out other social media platforms
Social media need constant video uploading and consumption of content. The use of social apps is pretty increasing. Over 4.70 billion people use social media platforms which means half of the world uses social media and almost 227 million users have come online. And everybody loves and enjoys scrolling through their newsfeed section to find something interesting, entertaining, and knowledgeable. The short videos and interesting posts garner more attention from customers, so with a time schedule, you have a chance to know when to connect with your target audience and engage them with your content.
Bear in mind that by posting videos according to the location of your target audience, you can increase your reach and earn a competitive edge. So before moving further, there are two most important questions that you should ask yourself to find the best time to post content on TikTok.
► Find Out Where Is Your Audience Located?
Before posting your video on TikTok, you need to first figure out who is your target audience. Having a complete understanding of it will tell you how your targeted prospects perceive your content.
The very first thing is you need to determine from where your followers belong, consider their demographics (age, gender, occupation), and find out which region your most popular followers come from. TikTok now let its users turn their normal user account into the Pro Account.
Your regular user account on TikTok can now be upgraded to a Pro account. One of the new things is that pro accounts have an amazing set of features that include analytics. TikTok’s analytics feature may be able to assist you in showing how many followers you have. If you still haven’t upgraded your account to a Pro version, so here’s how to upgrade to a Pro account;
- Open the TikTok app, then go to your profile.
- Click or press the three dots in the top right corner of your mobile phone’s screen to enter the privacy and settings section.
Source: TikTok
- Go to Switch to Pro Account after that.
- Choose the creator tools present in the drop-down menu.
- Following these steps will suggest you add your mobile number.
- Once your account is switched to the pro account, you can access your analytics.
In your privacy & setting, you should tap analytics shown in the account section. When you tap on the followers tab, you can access the details of your audience.
► Why Do You Need to Know the Total Number of Targeted Audiences?
TikTok is the one and only social media platform that has a global base of users. For instance, TikTok has 1 billion monthly active users in January 2022. And at the end of 2022, is projected to reach 1.8 billion users worldwide.
Source: Business of Apps
However, TikTok accomplishes a high rank of usage in different regions of the world, and over 300 million users are found in the Asia-Pacific region except for China & India.
Source: TikTok Report
When you look at how a global audience influences with content you produce, you make sure to keep content upgraded as per the new trend. However, it also noticed that most of the content will be watched during the busiest hours in a certain geography.
► What Time Does Your Audience Awake?
Another important aspect of the best time to post a TikTok Video is what time your audience is awake. You need to figure out where your targeted audience is located and from which region they belong. It is now the time to know when your targeted audience awake.
Many of you wondered about how to know the awakening time period of TikTok users. But this part is quite simpler and tells you it is the part where you need to understand the time zone differences.
For instance, you should post your content on TikTok according to the time zones where your targeted audience lives. Suppose, you live in Thailand and most of your content viewers belong from Thailand & India, you should post videos with a gap of one and a half hours ago. With this little time zone difference, your content posting might not be disrupted. But on the other hand, if your tons of followers live in North America or the UK, then it’s different. You should plan and schedule your content with the difference of 8 hours time difference.
Unfortunately, social media app like TikTok doesn’t come up with scheduling functionality. Such apps don’t have any social media management tools that let you link your Social account to do content posting on time and consider its scheduling. But keep in mind that the content schedule will help you to cover the largest territories from where your fans come. It might be pretty daunting and hard to maintain, but it is considered the best way to cultivate more audiences to your TikTok content.
► Measure The Performance of Your Content
If you want to measure the performance of your content, you need to check out the ‘trending videos’ section. Here you will see the post that is arranged on the number of likes they have received. In order to view additional information about your post, you can tap on it and check further details.
You can view statistics such as total views, traffic source time, average watch time, and geographic location of views. Firstly, you have to take a look at the remarks, views, comments, and shares of your video to track every little piece of information related to each post. Moreover, it’s important to notice the connection between the video posting time & engagement.
For instance, if you just discovered that all your high-performing and top-level content is published between 9:00 Am to 2:00 pm Monday to Thursday, then it means you just catch up on your best time to post on TikTok.
► Evaluate Your Content Performance Over Time
It is important to keep the track of your data. TikTok shows only data for the past 7 days, so make sure you make a spreadsheet to keep all your data safe and evaluate which works in a better way. Yet, this sounds so challenging and overwhelming, but it is also the best way to find the peak time to post on TikTok.
Once you gather the data of almost 2 to 3 months, it lets you scan your spreadsheet completely and find out the days and times that offer the best results. Apart from finding the best time, you can also get acknowledged about the content that works better and gain more attention. If you notice that your informative content received more attention and engagement rather than funny one, then you have a chance to focus more on informative videos to increase your following.
You can track the following metrics in your spreadsheet;
- Date of posting
- Time of posting
- Total number of shares
- Video reach
- Total playtime and views
- Average watch time
- Traffic source
► Checkout Other Social Media Platforms
Suppose you are using other social media platforms like YouTube and Snapchat, and have a similar kind of audience, you can look at their analytics to get a brief overview of it. If your targeted audience is similar, then you should gather all the valuable information, it gives you a better idea about when to post videos and shorts and TikTok.
Interestingly, you have a chance to cross-promote your TikTok videos on different social media platforms to gain more reach.
6 Top Ways You Can Use To Grow Your Following On TikTok
If you want to know, how can you grow your TikTok audience? Then here you will read 6 amazing ways to revamp your following on TikTok, keep reading this!
1. You need to find your X-Factor
Find your unique selling point if you want to garner the attention of prospective TikTok users. The majority of people believe that the X-factors are simply a skill and physical characteristic, however, this is not exactly the same way they think. It is the collection of amazing traits that lets you look stand out among clutters. Bear in mind, your X-Factor is enhanced by your look, skills, and aptitude.
For instance, Khabe lame is a well-known and funny TikToker with an amazing sense of humor. Likewise, Charlie D’Amelio is another top content creator on TikTok. They each have a strong sense of humor, which they both let come across on social media. However, khabe.lame ranked #1 in the list of most follower content creators on TikTok in 2022.
If you don’t know about your X-factor, then you can ask friends & family who will know more about you.
2. Produce worthy content continuously
Although it seems simple, actually managing content continuously can be a little challenging. More appealing and imaginative content is required to make TikTok content. The thing is you don’t have to think of fresh ideas all the time. Simply you can record what you’re doing.
It is simpler to document than to continuously create funny videos and content. Additionally, you can share a different update with your audience instead of planning or recording new and perfect shots.
3. Collaborate with the other TikToker
It is another way to use social media to share your content and message with a large group of people. You can share your content with fellow TikToker to gain more access to your followers.
4. Use Hashtags
Hashtags are the most crucial element to boosting your presence on social media. Without using them, finding content sounds more challenging. However, more people rely on and follow hashtags to find a thing more easily.
Even though hashtags also help to boost the search ranking of your video and show up on the top search results. For this, you just have to do little research to identify which hashtag perfectly suits your element.
5. Face every new challenge
On TikTok, challenges are still a fan favorite and a wonderful way to build a following and one great way to attract the right followers. If you want to get in front of massive audiences, you should follow the most popular challenge that is in trend. Challenges that are trending show that people are interested in them. Additionally, there is a higher chance that your video will be featured and attract viewers.
6. Share your older content
Sharing older content on TikTok is now too worthy, but it is a great way to increase the number of videos you share and offer something intriguing and compelling to your audience. Having more content on TikTok is the #1 tip to increase your reach.
In a Nutshell
Everybody wants to increase their TikTok followers, so first, you need to find where your target audience belongs and where they are located. Once you develop this understanding, you can find the optimum time to post on TikTok. However, the best time to post on TikTok also varies from different time zones. This variable lets you determine the time that your audience will like to browse and look for more captivating content.
But make sure that you’ll need more than just the best time of day to produce content if you want to increase your audience. You must identify and promote your unique selling point, create more content, make use of partnerships, and use hashtags. These tips surely help to get more traffic and it lets you grow your follower list more.
