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Best Time to Post on Instagram 2023

Best Time to Post on Instagram 2023

If you want to advertise your brand and use Instagram to create brand awareness, you are surely looking forward to knowing what is the best time to post on Instagram. If yes, then let’s delve deeper into this blog.

However, knowing the best time to post content on Instagram is the most common question that everybody comes across. For this question, the answer is not specified, you just need to maintain a social calendar and consider the changing routine of your targeted audience on Instagram to post content timely.

The use of a social platform like Instagram is significantly changing, you should consider the time when your target audience gets active online. This is the simplest technique to consider for content posting on Instagram. It, however, not only increases the strength of your online position but gives optimum engagement, conquers more leads, and increases conversion rate which surely results in high sales.

Instagram is the most used social media platform, especially for influencer marketing. 93% of people use Instagram for influencer marketing.


Source: eMarketer

Many people think posting interesting and exciting content increases their niche, but it is not true. Calculated posting time is the most imperative element to consider. It doesn’t matter how many mesmerizing posts you create, without posting them at on right time you cannot accomplish the desired results. Publish an Instagram at right time to can maximize the chances of nurturing more audience and develop better leads engagements.

If you are also the one who would like to know the best time to post on Instagram in 2023, then here is the research-based blog where you learn the perfect timeline to post content.

Globally Best Time to Post on Instagram

For Instagram posting, consistency is key. You need to schedule your content to decide when is the best time to post your content on Instagram. In several researches, it has been mentioned that there are ideal times to post on social media to increase your reach from every corner of the world.

However, posting on Instagram means there are lots of factors you should consider such as location, time zone, audience, industry, and more. It is true that not every audience on Instagram is the same. All accounts have unique and different personalities belonging to different cities & areas. So, breaking down the Instagram posting time is ultimately crucial. Usually, the posting time on Instagram is directly related to the correlation and user engagement.

After conducting the engagement test, here you will look at the best Instagram posting times;

  • Monday – 6:00 AM, 9.30 AM, & 9:30 PM
  • Tuesday – 2:15 AM, 4:00 AM & 9:00 AM
  • Wednesday – 7:00 AM, 8:30 AM & 11:00 PM
  • Thursday – 8:00 AM, 12:00 PM, & 7:00 PM
  • Friday – 5:00 AM, 12.30 PM, & 3.15 PM
  • Saturday – 10:00 AM, 7:00 PM, & 8:00 PM
  • Sunday – 6:30 AM, 8:00 AM, & 3.30 PM

Best Time to Post on Instagram

Eastern standard time


6:00 AM 9:30 AM

9:30 PM


2:15 AM

4:00 AM

9:00 AM


7:00 AM 8:30 AM

11:00 PM


9:00 AM 12:00 PM 7:00 PM


5:00 AM 12:30 PM 3.00 PM


10:00 AM 7:00 PM

8:00 PM


6:30 AM 8:00 AM

3:30 PM


Put Insights on Interesting Stats of Posting on Instagram

According to research, the Instagram content calendar is considered the driven marketing strategy to improve your posting time and help you to strategize. However, a content calendar allows you to catalog all your idea in one place which help to keeps the track of your content and organized it properly. With this, you cannot only see the topic that you are covering, but eventually, you also identify the content gap.

The big picture always matters, so here are some interesting key stats that everybody should look at;





Factors To Identify the Best Time to Post On Instagram

There are loads of factors that help to find out the right time to publish your content on the social media platforms, such as;

  1. Lifestyle & customer preferences
  2. The day of the week
  3. The goal you are willing to accomplish through your content
  4. Type of content you want to create like video, reel, live session, images, stories, etc.

Best Time to Post on Instagram According to Different Time Zones

You know that there are almost 24 different time zones worldwide. So, before posting your content on Instagram, you need to ensure where your targeted audience lives. Avoid posting content in your time zone and location. Following this approach will never increase the visibility of your services to the right people.

Suppose, if your business is located in the USA, and almost 67% of your customers are in Canada, so what do you do? In such a situation, you need to look at their time zone and find out what timing to consider for such a region.

However, the peak hours will vary as per the time zone. Considering time zones is important to reach the right audience.

Best Time to Post on Instagram According to Different Time Zones


Eastern Time Zone


11:00 AM
Central Time Zone


6 hours behind the Coordinated universal time (UTC
Central Time Zone


Weekdays morning usually 11:00 AM
Pacific Time Zone


is 11 AM – 3 PM


1.  Eastern time zone

In the eastern time zone, 11:00 AM is the best time to post on Instagram due to the availability of their audience. Keep in mind, here you need to consider the convenience of your audience, rather than the timing you fix for content posting. Spend more time to thinks where your audience is more likely to go active on Instagram.

2.  Central time zone

The best time to post on Instagram may vary in the central time zone. Morning and evening eventually vary to post on Instagram. But lunchtime is generally the peak time to post content on Instagram and capture the attention of your audience. The central time zone includes some parts of Canada, Mexico, the United States, Central America, the Eastern Pacific Ocean, and the Caribbean Islands. However, the central standard time (CST) is almost 6 hours behind the Coordinated universal time (UTC). So, you have to consider the time zone of these countries to post content on Instagram perfectly.

3.  Central time zone

Next is the mountain time zone. It is also important to consider posting time on Instagram. Once you find out when your audience is using Instagram, it is the best time to actively post your content. Today, you have the freedom to get more familiar with your audience, so you have a chance to post during peak times to reach more audiences.

If your targeted audience lives in the Mountain time zone, then you need to think of the optimum times to post according to other time zones. Usually, the particular audience of this area lives is active on weekdays mornings and posts at 11 AM (MDT). For posting on Instagram, you can consider lunchtime for the east coast and morning time for the west coast to publish your content.

4.  Pacific time zone

The peak time to post on Instagram in the Pacific zone is 11 AM to 3 AM on weekdays. For this time zone, the midday time frame also worked well to display posts to your targeted audience. It doesn’t matter to which industry you belong; everyone can post to generate user engagement. Even the other time to post on Instagram in the pacific zone is 11 AM – 3 PM. Wednesday is deemed the most engaging day of the week in order to actively post your content.

Best Time to Post Your Instagram Content

Best Time to Post Your Instagram Content


Content Time Days


6:00 AM – 11:00 PM Every day of the week


9:00 AM – 4:00 PM Monday to Friday (choose afternoon)


11:00 – 1:00 PM

7:00 PM – 9:00 PM

Lunch Break (everyday)

Evening & Night

Go live on Instagram


1:00 PM, 7:00 PM – 9:00 PM Prefer Lunchtime or late= evening (everyday)
Post on IGTV


8:00 PM to 10:00 PM Wednesday & Thursday (weeknight)


Right Time to Post Your Content on Instagram By Industries

If you are thinking that there is the best time to post on Instagram by industry, then the answer is yes. There is an ideal time to consider the specific industry to which you belong. It’s important to alter your Instagram posting time as per your industry.

“Finding out when your Instagram followers are online will increase engagement because they probably use the app at different times.”

The Instagram posting time is one of the great options to increase your niche from every corner of the world. It not only increases your brand awareness but empowers user engagement. The research was conducted by Sprout Social in which it is mentioned that the best time to post on Instagram usually varies according to different industries such as retail, education, healthcare, education, food & beverages, tech, and travel & tourism.

1.  Media & entertainment industry

Finding the optimum time to post on Instagram in the media and entertainment industry. To stand out and appear on user feeds is now more important than ever because social media has grown to be such a significant channel for the media and entertainment sector.

Best time to post on Instagram in Media & entertainment industry: The 9:00 AM on Friday.

Definite day to post: Wednesday, Thursday, & Friday (choose working hours 8:00 AM to 5:00 PM).

Worst day:  Probably the Weekend (Saturday & Sunday).

Lowest engagement day: Saturday & Sunday are the lower engaging days because of weekends and people are busy with real-life activities.

2.  Retail industry

For individuals working in the retail sector, posting on Instagram is really essential. More people than ever today use Instagram as a buying or selling platform. The best and worst Instagram posting hours are listed below if you’re trying to attract an audience interested to shop from your store, must consider the timings.

Best time to post on Instagram in the retail industry: is Wednesday at 3:00 PM afternoon and Friday (11:00 AM – 12:00 PM) at midday.

Definite day to post: Wednesday is the ultimate best day to post on Instagram

Worst day:  Sunday is considered the worst day to post for the retail industry

Lowest engagement day: Avoid posting on late nights and early mornings

3.  Tech industry

Posting on Instagram for the tech industry might be challenging. Its peak periods for the technology sector vary globally. If you want to Focus on the following time windows, then you need to consider the best time Instagram time to ensure users’ engagement for your tech postings.

The best time to post on Instagram in the Tech industry: is Wednesday morning, especially from 6:00 AM to 9:00 AM.

Definite day to post: Mid-morning of Wednesday (10:00 AM to 11:00 AM), Friday morning (7:00 to 10:00 AM), and Saturday morning (7:00 AM to 11:00 AM)

Worst day: Sunday is a bad day to do posting on Instagram because people do not check their social accounts due to home activities.

Lowest engagement day: Saturday is nights are lowest engagement day.

4.  Educational Industry

Several schools and colleges use Instagram to rebuild their online presence and promote their school worldwide. To attract potential students from different corners of the world, they continuously post on Instagram to remind their users about the services they offer. So, if you belong to the educational sector, consider the best time to post on Instagram mentioned below;

Best time to post on Instagram in the Educational industry: Friday morning (10:00 AM)

Definite day to post: Wednesday to Saturday (10:00 AM to 8:PM)

Worst day: Sunday due to weekends and less user activity.

More engagement days: Wednesday and Friday Mornings and mid-mornings. Saturday nights (6:00 PM to 8:00 PM)

5.  Healthcare sector

Many healthcare practices don’t place a strong premium on social media. Even in this case, posting on Instagram is highly important and significant. To improve your healthcare space, it needs extra attention to provide information to individuals related to your healthcare industry and give healthcare suggestions. According to several studies, the ideal time to post on Instagram for healthcare is as follows.

Best time to post on Instagram in the Healthcare industry: is Tuesday from 1:00 to 9:00 AM

Definite day to post: Monday to Friday from 9:00 AM to 3:00 Pm

Worst day: Saturday & Sunday due to minimal user engagement

Lowest engagement day: Sunday

6.  Fashion Industry

The fashion industry has a huge hype on Instagram. Every other person is looking for the top fashion trends, following different influencers, and even they look for makeup styles to get more knowledge about this sector. If you are running a fashion brand, and wondering about the best time to post on Instagram, then let’s have a look;

Best time to post on Instagram in the Fashion industry: Post content every day between 9:00 AM to 10:00 PM

Definite day to post: Tuesday, Wednesday & Thursday (especially weekdays)

Worst day:  Most people avoid seeing social media on Saturday and Sunday

Lowest engagement day: Sundays are the least engagement day to post on Instagram

7.  Food & beverages

Instagram followers love to see pictures of delicious foods and meals to decide whether they enjoy dinner at home or book the best restaurant. So, people pay loads of attention and engage with food pictures to search for food online during lunch breaks. And at weekends, they love to see different restaurants to start their reservations.

Best time to post on Instagram in Food & Beverages industry: Wednesday to Saturday

Best hours to post: Afternoon or midday times around lunchtime

More engaging days: Friday is the most kick-off day to look for weekend reservations

Lowest engagement days: Monday & Tuesday

8.  Travel & tourism

Not everybody dreams to travel, but they always want to know what’s happening around the world. So, creating content that is related to Travel and tourism always gains the user’s attention. Posting content on Instagram about different trips is crucial, so you need to consider the time when your targeted niche is active. Try to post the content close to weekends like Wednesday to Friday from 9:00 AM to 1:00 PM.

Best time to post on Instagram in Travel & Tourism industry: Post content on working days prefer the time between 11:00 AM to 1:00 PM and 9:00 AM to 10:00 AM.

Definite day to post: Tuesday, Wednesday, & Friday are good to post your content on Instagram

Worst day:  Saturday and Sunday due to weekends

Lowest engagement day: Saturday due to busy schedule in real-life routine

The Worst Time to Post on Instagram

On the other side, there is another thing that you need to consider the worst time to post your content on Instagram. During the day Wednesday and Thursday are recognized as the worst day to post on Instagram. The timing between 10:00 am to 4:00 pm on Wednesday and 9:00 pm to 11:00 pm Thursday night are not good to post.

Wednesday is considered a busy day of the week, so many people are busy getting things resolved. Thursday seems like the start of the weekend which is why many people set plans to go out with their family and friends.

How To Find the Best Time to Post on Instagram?

  1. Use insights and business account
  2. Find out how the Instagram algorithms work
  3. Consider the days of the week
  4. Know more about your specific audience
  5. Must post content on your time zones
  6. Experiment the alternate times of the day
  7. Symmetry of posting

In a Nutshell

Industries have embraced social media to such an extent that it is now more important than ever which is why choosing the best time to post on Instagram is imperative. There are different global peak hours on Instagram for every industry. Eventually, considering the Instagram content type is one of the major parts to improve your visibility. It is true that finding the best time to post on Instagram is challenging

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